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MS-66 (Code: MS-66 BOOK)

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MS-66 SOLVED PAPERS AND GUESS 

 

Product Details: IGNOU MS-66 SOLVED PAPERS AND GUESS

Format: BOOK

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description: 2017-18

 

        RATING OF BOOK: EXCELLENT

Marketing Research


ABOUT THE BOOK

FROM THE PUBLISHER

  If you find yourself getting fed up and frustrated with other ignou book solutions now mehta solutions brings top solutions for ignou. this ms-66 book contains previous year solved papers plus faculty important questions and answers specially for ignou .questions and answers are specially design specially for ignou students .

 

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MANAGEMENT PROGRAMME
Term-End Examination
December, 2016
MS-66 : MARKETING RESEARCH
Time : 3 hours Maximum Marks : 100
(Weightage 70%)
Note : (i) All questions carry equal marks.
(ii) Attempt any three questions from Section-A.
(iii) Section-B is compulsory. SECTION - A
1. What do you understand by the term Marketing Research ? Explain the various stages in the Marketing Research Process.

2. Differentiate between Probability and non-Probability Sampling. Explain any two of the methods from Probability and non-Probability Sampling. Give examples.

3. (a) What are the sources of Secondary Data ? Discuss.
(b) Explain any three methods used for Data Collection.

4. Write short notes on any three from the following : (a) Discriminant analysis Vs Cluster analysis. (b) Focus Groups. (c) Uses of Qualitative Research. (d) Descriptive Research Design. (e) Methods of Graphical presentation of Data.
SECTION - B

5. A Leading pharmaceutical company has recently taken over the management of a hospital in Delhi. This hospital has OPD, Surgery, Pathological Laboraties and emergency services. The Company wants you to undertake a research to study people's awareness and perception of the hospital.
Questions : (a) Design a questionnaire you would use for the study.

(b) What steps are involved in designing a questionnaire ?

 

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