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Marketing Management (Code: MBANC09)

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Marketing Management
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Marketing Management SOLVED PAPERS AND GUESS 

 

Product Details:  Marketing Management SOLVED PAPERS AND GUESS

Format: BOOK

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description: 2016-17

 

        RATING OF BOOK: EXCELLENT

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ABOUT THE BOOK

FROM THE PUBLISHER

  If you find yourself getting fed up and frustrated with other ignou book solutions now mehta solutions brings top solutions for PERIYAR UNIVERSITY . this Marketing Management contains previous year solved papers plus faculty important questions and answers specially for PERIYAR UNIVERSITY .questions and answers are specially design specially for PERIYAR UNIVERSITY students .

 

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Unit I: Introduction – Meaning – Significance – Core Concepts of Marketing – Environmental Scanning – Marketing Functions – Marketing Interface with other functional areas – Marketing in the Globalized Environment.

Unit II: Market Segmentation – Meaning, Need, Importance, Bases of Segmentation, Process – Segment/Target Marketing, Market Positioning – Competitive strategies – Consumer Behavior – Influencing factors – Buying motives and process – Building Customer Satisfaction – Types of Consumers.

Unit III: Product Management – Levels, Types of Product. Product Line Mix, Product Differentiation, Positioning, Repositioning –Branding – Packaging – Labeling - Product Life Cycle – New Product Development Process – Pricing Decisions – Objectives – Pricing Strategies.

Unit IV: Channel Management –Levels – Types – Selection - Functions, Roles & Responsibilities, Channel Supporting strategies- Modern methods of Distribution - MLM – Promotion Management, Promotion Mix – Personal Selling, Sales Promotions, Advertising and Publicity – Features of good Promotional Mix.


Unit V: Advertising objectives – Advertising process – Budget appropriation – Measuring advertisement effectiveness – Advertising agency and its functions – Organization structure of a typical advertising agency.

 

Old price: 310.00 Rs
Price: 310.00 Rs
Delivery time: 2-5 days
Weight: 0.5 Kg
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