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International Marketing Management (Code: IBO-02 BOOK)

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International Marketing Management
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International Marketing Management International Marketing Management
 

IBO-02 SOLVED PAPERS AND GUESS 

 

Product Details:          IGNOU IBO-02 SOLVED PAPERS AND GUESS

Format:                        BOOK

Pub. Date:                    NEW EDITION APPLICABLE FOR Current EXAM

Publisher:                   MEHTA SOLUTIONS

Edition Description2018-19

 

RATING OF BOOK:      EXCELLENT

 

 

ABOUT THE BOOK

FROM THE PUBLISHER

  If you find yourself getting fed up and frustrated with other ignou book solutions now mehta solutions brings top solutions for ignou. this IBO-02 book contains previous year important solved papers plus faculty important questions and answers specially for ignou .questions and answers are specially design specially for ignou students .

 

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IB0-02 : INTERNATIONAL MARKETING MANAGEMENT
PART - A
1.
Write short notes on any two of the following :
(a) Product positioning in International Market
(b) Counter trade
(c) Franchising as a tool for overseas market entry
(d) Merger and Acquisition
2. Distinguish between any
two of the following :
(a) International marketing and Multinational marketing
(b) Advertising and Personal selling
(c) Foreign distributor and Foreign retailer
(d) Observation method and Survey method of data collection
PART - B
Attempt any four of the following questions :
3. (a) What are the specific advantages that a firm can derive by going international ?
(b) Why the task of the international marketer is more difficult than that of the domestic
marketer ?

4. "Product planning is one of the important fundamental decisions for successful international
marketing".
(a) Discuss the various factors to be considered while designing a product for international
markets.
(b) Explain the importance of new product development in international markets.
5. (a) What are the factors which determine pricing decisions in international markets ?
(b) Discuss the various pricing methods used in international marketing.
6. Discuss the various techniques of sales promotion
• What are the factors that need to be considered before taking a decision on whether to go for direct or indirect exports ?
What are the considerations to be kept in view for selecting an agent in the overseas
markets ?

8. "One of the major challenges relates to the type of orientation that a firm should give to its overseas
operations". In the light of the above statement discuss EPRG orientation of a firm.
9. Discuss the emerging global competitive environment. Examine whether small enterprises have scope in this dynamic emerging global business environment.

 

 

 

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