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Retail marketing (Code: av-18)

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Retail marketing SOLVED ASSIGNMENT HELP 2016-17
 
Product Details:         Retail marketing Services ASSIGNMENT HELP
 
Product Name:            Retail marketing
 
Format:                         PDF OR WORD FILE by email attachment same day
 
Pub. Date:                     NEW EDITION Current assignment
 
Edition Description:   2016-17
 
Rating  :                       GRADE A QUALITY DIFFERENT ASSIGNMENT TO DIFFERENT USER

Note: Attempt all the questions

1. Explain the term retailing with reference to organised retail business. Differentiate between organised and unorganised retailing business.

2. What are the forms of retail formats and would you classify them? Describe the characteristics of a departmental store and compare it with discount store.

3. Explain consumer buying process in retail. Mention the factors affecting retail sourcing decisions in detail.
4. Illustrate the following
a. Retail Strategy
b. Theories of retail change
5. Explain in detail concept, factors, types and strategies of retail pricing.
6. Demonstrate the importance of store location for a retailer and outline the process for choosing a store
location.
7. Explain the concept and importance of store layout with reference to merchandise to be sold.
8. Describe the concept of sales promotion. Also develop retail advertising plan. How AIDA theory can be used in retailers promotion.

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