MARKETING MANAGEMENT cp 201 (Code: cp-201 BOOK)

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MARKETING MANAGEMENT cp 201
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cp-201 MARKETING MANAGEMENT SOLVED PAPERS AND GUESS 

 

Product Details: Andhra university cp-201 MARKETING MANAGEMENT  SOLVED PAPERS AND GUESS

Format: BOOK

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description: 2015

 

        RATING OF BOOK: EXCELLENT

 


ABOUT THE BOOK

FROM THE PUBLISHER

  If you find yourself getting fed up and frustrated with other andhra university book solutions now mehta solutions brings top solutions for andhra university. this cp-201 book contains previous year solved papers plus faculty important questions and answers specially for andhra university .questions and answers are specially design specially for andhra university students .

 

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  •  Case studies solved 
  •  New addition fully solved
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FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

Cp 201: MARKETING MANAGEMENT

Unit – I Importance and Scope of Marketing: Concepts of Marketing; Marketing Management Tasks; Marketing Environment; Marketing and Customer Value - Industrial Marketing, Services Marketing, Global Marketing.

Unit –II: Marketing Information System and Marketing Research; Consumer Behaviour and Buying Decision Process – Organization Buyer Behaviour – Market Segmentation and Targeting.

Unit – III: Development of Marketing Offerings Strategy – New Product Development– Product line and Decisions–Product-mix–Product Differentiation – Product Life Cycle Management - Brand Management - Packaging.

Unit – IV: Pricing Strategies and Programs; Setting the Price – Adapting the Price – Initiating Response to Price Changes - Delivering Value: Designing and Managing Value Networks – Channels of Distribution.

Unit – V : Communicating Value: Designing and Managing Marketing Communications – Advertising – Direct Marketing and Personal Selling – Sales Promotion – Events and Public Relations and Public Relations : Competitive Marketing Strategies- Emerging Trends in Marketing: Networking Marketing-Viral Marketing-Ambush/Guerilla Marketing-Green Marketing-Direct Marketing etc.

 

 

Old price: 450.00 Rs
Price: 315.00 Rs
Delivery time: 2-5 days
Weight: 0.5 Kg
Quantity: 
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